Design your own beautiful brand

Brand identity is the collection of all elements that a company creates to portray the right image to its consumer. Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable.

The term branding refers to the marketing practice of actively shaping a distinctive brand. The brand is the perception of the company in the eyes of the world.

To build a great brand, there are three key terms you need to be aware of:

• Brand: how people perceive your company.
• Branding: the actions you take to build a certain image of your company.
• Brand identity: the collection of tangible brand elements that together create one brand image.