Training and Workshop

Digital Marketing

Digital Marketing Course

Digital marketing is the promoting of products or services using digital technologies, in the main on the web, but also including mobile phones, display advertising, and the other digital medium.

Digital marketing’s development since the 1990s and 2000s has modified the way brands and businesses use technology for marketing. As digital platforms are more and more incorporated into promoting plans and everyday life, and as people use digital devices rather than visiting physical retailers, digital marketing campaigns have become a lot of prevalent and economical.

Digital marketing strategies like search engine optimization (SEO), search engine marketing (SEM), content promoting, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media promoting, social media optimization, e-mail marketing, display advertising, e-books, and optical disks and games have become a lot of common in our advancing technology. In fact, digital marketing currently extends to non-Internet channels that give digital media, like mobile phones (SMS and MMS), callback, and on-hold mobile ringtones. In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the promoting strategies mentioned above, which strictly occur online.

Benefits of Digital Marketing

There are many benefits to Digital marketing.
Through the digital marketing, we can reach the big number of audience and to focus on the right number of audience as well.
Digital marketing benefits businesses of all sizes by giving access to the mass market at an inexpensive price. Unlike TV or print advertising, it allows really personalized marketing. The most advantage of digital marketing is that a targeted audience will be reached in a very cost-efficient.

  • Global Reach
  • Lower Cost
  • Measurable results
  • Personalization
  • Openness
  • Social currency
  • Improves conversion rates and more.

Our Course Module

There are many benefits to Digital marketing.
Through the digital marketing, we can reach the big number of audience and to focus on the right number of audience as well.
Digital marketing benefits businesses of all sizes by giving access to the mass market at an inexpensive price. Unlike TV or print advertising, it allows really personalized marketing. The most advantage of digital marketing is that a targeted audience will be reached in a very cost-efficient.

  • Module 1: Introduction to Digital Marketing
  • Module 2: Search Engine Marketing (SEO)
  • Module 3: Search Engine Marketing (PPC)
  • Module 4: Email Marketing
  • Module 5: Digital Display Advertising
  • Module 6: Social Media Marketing (Part 1)
  • Module 7: Social Media Marketing (Part 2)
  • Module 8: Mobile Marketing
  • Module 9: Analytics
  • Module 10: Strategy & Planning
  • Module 11: Affiliate Marketing

Course Highlights:
With each classes, will give course materials, video recordings and moreover it’ll be possible to work on your own business website with the ongoing method. The course is designed to present each possible tips for becoming a successful Digital marketer.

 

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